For over a decade in the beauty industry, I searched for eyelashes that properly fit my unique Asian eyes, were high-quality, and provided the long-term value I was looking for. After years of trying every brand under the sun, I decided my best option was to design and manufacture a lash that worked for me. With lots of trial and error, R&D, and about 2 years of back-and-forth, I finally created the all-day, morning-to-night comfort, lash of my dreams. That’s where Hannah Cho Beauty began. 

Our Brand and product values are simple: 

• High-quality: Real human hair is simply the highest quality option for a lash. It’s handcrafted, looks and feels natural, and is hypoallergenic for sensitive Asian skin.  
• Properly Sized: Asian eyes have unique dimensions that require specific products and tools. Everything we design is built around these dimensions. A millimeter here or there can make a huge difference for our eyes. 
• Great Value: Having custom-fit lashes that Asian women can wear comfortably all day, go anywhere and do anything in, and are appropriate for every occasion is the value we want to provide.
• No Compromise: We recognize that our products aren’t for everyone, but our goal is to never compromise in providing the highest-quality, custom-fit beauty products for Asian women. 

Our vision is to continue to service the Asian community with beauty products we believe are made perfectly, just for us.

Hannah Cho
Founder & Owner