Starting Hannah Cho Beauty wasn’t easy.
It took years of research, trial, error, and countless prototypes to create lashes that offered all-day comfort and effortless beauty, for specific eyelid types. There were moments I questioned if I could do this. If I could bring something new into the beauty world that not only solved a problem, but honored our community.
But every message from a customer, every comment from someone who said, “This fits me,” reminded me: this is needed.
We started with a simple but powerful set of values:
- High-quality: Real human hair is simply the highest quality option for a lash. It’s handcrafted, looks and feels natural, and is hypoallergenic for sensitive eyes and skin.
- Properly Sized: Each eyelid type has unique dimensions that require specific products and tools. Everything we design is built around these dimensions. A millimeter here or there can make a huge difference for smaller eyes.
- Great Value: Having pre-sized smaller lashes that we can wear comfortably all day, go anywhere and do anything in, and are appropriate for every occasion is the value we want to provide.
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No Compromise: We recognize that our products aren’t for everyone, but our goal is to never compromise in providing the highest-quality, custom-fit beauty products for underrepresented features.
From Phoenix, Arizona to wherever you are in the world, our mission is to help every woman feel seen, celebrated, and uplifted through beauty products made perfectly for us.
This AANHPI Heritage Month, and every month, we celebrate you.
Thank you for being part of our story. 💛